Friday, November 23, 2012

Technical Writing for the Terrified

Introduction

Sometimes it may be beyond a companies or individuals budget to hire a professional writer to address their technical documentation. Although in an ideal world all technical documentation should be produced by a highly trained expert, unfortunately we do not live in an ideal. In the same way that many people will attempt to repair their own home appliances, many people will attempt to write quality technical documents. Just as fiddling with a toaster can result in electrocution, attempting to write technical documents from scratch without prior advice will ultimately result in failure. As a rough rule of thumb you should always seek to employ a specialist, but if for whatever reason you can't and you are the poor unfortunate that has had documentation duties foisted on them, don't despair. This brief guide outlines some of the core skills you will need to bring to your writing, technical conventions to be aware of, software packages you can consider, and definite things to avoid. Hopefully even if you have never written a sentence in your life about anything vaguely technical you will have at the very least, a broader picture of what technical writing entails.

What is Technical Writing?

Technical writing unsurprisingly enough, refers to writing that is technical. Although this may seem like a fallacious definition, it's an important one to remember. Too many technical authors make the mistake of creating documentation that is either too technical, or too 'literary'. A good technical author should be able to adjust the balance between the two to suit the end user of the documentation. Technical writing is a lot like fresh air, pervasive and yet pretty much invisible. In the weird wired world in which we find ourselves, technical writing is everywhere. Software manuals, user guides for home appliances, instructional leaflets, emails, letters, reports, technical news reports, statistics and biographies on television sports shows all are examples of technical writing to which people are exposed to on a daily basis. If you have ever tried to program the time settings on a home video recorder and flung the manual across the room in disgust, you threw a piece of technical writing (although obviously not a very good one!).

Too many times technical literature is produced by writers with not a large enough grasp of technology, or technologists that lack an ability to write. As a prospective technical author you must tread the very delicate line of being technically knowledgeable in your specialist field(s) as well as being a 'good' writer (as opposed to 'bad' writers who can usually be found mugging sweet old ladies or something). Technical documentation is usually produced for two distinct user groups, namely expert level users, and naive users. As a technical author one of your first tasks is to sort out what audience you are writing for, which brings me deftly to:

Know thy foe

As the old cliché goes, everyone's a critic. This is particularly true of most sane people's reaction when faced with technical writing. As was highlighted in the example of the video recorder above, technical writing can be impenetrable to the end user. If this is the case, it is because whoever wrote the documentation, didn't bother to identify their audience and write to their level. It seems an obvious point to make, but one that is often overlooked, that the user of the documents your are creating, may not actually be an expert. Obviously if you are creating a document on a particular specialist product for a particular advanced user group (a good example could be auditing software for computer system administrators) then you will need to compose this is an entirely different way than if you are creating for example, a technical manual for mass market computer software aimed at the inexperienced home user. One of the first tasks you must accomplish before you even put pen to paper, of finger to keyboard, is to identify who the user of your documents will be and construct documents aimed at that particular target group(s). If you get this stage correct, it should avoid your documents being thrown across rooms in annoyance!

Planning for perfection

Once you have identified the target market for the documents you will be creating, you will need to start to plan how the documents will be organised. This process is largely dependent on what documentation is being produced, but you can follow a few rough rules of thumb. Firstly, if the documents are to support a particularly detailed product (such as a computer application) get your grubby hands on it as quickly as you can. By examining the product in detail you can formulate a plan of attack and begin to compose an organisational structure. Whilst you are exploring the product in detail, take copious notes, as doing this during the initial exploratory stages can save you time which can be absolutely vital if you are working to deadline. Even at the planning stage you must ensure there is a consistency to layout, and organisational structure for the document. Select numbering conventions, paragraph styles, and generate rough ideas for layout purposes now, and save vital time later.

Let a Draft in

Before diving headfirst into creating the documentation, draft out each section first. This will allow to reorder if the documents being created do not have a logical 'flow' without seriously having impact on the project. Many technical documents (especially for more detailed products) are made up of numerous (and in some cases practically countless) iterations. This is because the product shifts and changes over time, and one of the principal duties of a technical author is to keep abreast of these changes, and to ensure that they are all well documented. Good technical authors will always push their documents through as many drafts as humanly possible, refining on each draft, until they reach a position whereby they (and their employer) is satisfied that the documentation is timely, accurate and a true reflection of the product or process it documents.

The devil is in the detail

As already identified, technical writing is called that because it is technical in nature. Part of being technical is to be precise, and part of precision is to be as detailed as humanly possible. Even if the documents you are creating are for an advanced and technologically sophisticated user group, your documentation must focus on the details of a process, or in using a product. This can be a difficult feat to accomplish, but not if you write to your audience. Never assume that the reader knows anything about the product or process be documented, but in the case of advanced / expert users at least have the common sense to recognise the fact that they probably do not need to be told how to use the equipment they operate on a daily basis. When describing how to carry out a particular activity or task, identify each stage involved (number them if this fits the conventions of the document type you are creating) and to ensure the accuracy of what you have written test it yourself, or even better, rope in a volunteer of the same skills level as the end user.

Choose the right tool for the job

Although it is possible to create technical documents using parchment and blood, it's not advisable. Many specialist software applications exist to help you create powerful documentation, and part of your duties as a technical author, include selecting the right tool for the job. Largely this depends on the nature of the documents being produced, and the nature of their eventual distribution. If the documents can be delivered using the Internet, this is certainly an avenue to consider. To that end make use of packages such as Flash MX and Dreamweaver to achieve this goal. For integrated online help, you may wish to create raw HTML documents, or alternatively select a specialist package such as RoboHelp or similar. In the case of print based documents, you will need to select a software package powerful enough to handle what you will throw at it.

Many inexperienced technical authors instantly turn towards Microsoft Word (as it is ubiquitous in may commercial and private environments). Unless your documentation is going to be beneath 150 pages, and you know how to create templates and make macros, avoid MS Word. As any technical author will tell you it has nasty habits all it's own, and can often be an unstable package to work with. If you are creating graphics heavy documentation, you may wish to consider Quark Xpress, or choose potentially the industry leader in the field, Adobe Framemaker. Whatever software you select, you must ensure you become incredibly proficient with it, either by investing in training, or by using it day after day after day!

Communicate - that's what you are paid to do!

Many people will tell you that creating technical documentation is tedious and repetitive. These people, are wrong, and possibly morons too. Although you may find the process of creating technical documentation 'boring' (if you do you are in the wrong job!) it isn't. Creating quality technical documents is a vital stage in allowing people to adequately and correctly use technology. Although no user will approach the documentation you create in the same way as they approach a novel, you can ultimately help them achieve what they want to achieve using technology. No matter how 'dull' the process may appear to be, allowing users to achieve their goals by reading your documents should give you a rush of pride and indeed, happiness. As long as you remember the positive effects that technology can have on people's lives, when you create your documents you can communicate more effectively, as you will be happier in the communicative process. Throughout the documentation life cycle, you should seek to liaise with colleagues as often as possible (if applicable). Let them read your documents, listen to their criticisms, and adjust your documents (if you can't argue your corner!). A technical author is paid to communicate, make sure that you do, and never forget why your are communicating, and to whom, in the documents themselves.

Common Mistakes to avoid making

When creating technical documents there are a number of fatal flaws you can make. Although by no means exhaustive, this section details some of the more common mistakes new authors make, in the hopes that you will avoid making them too:

Being Patronising - Although technical documentation should be clear, it should never be patronising. You are not creating documents to be read by morons but consumers and clients. You should always write to the skills level of your audience, but no matter what technical level people are on, they are not morons. Even children get offended when patronised, don't make that mistake with someone who is paying your salary, child or otherwise.

Overuse of humour - People do not read technical documents to be entertained, they read them in the hopes of successfully completing a process, or extracting information. Unless it is relevant to the end user, avoid humour wherever possible. If you are writing a book, fine and good. If you are writing a manual, avoid humour like the plague, as more often than not users will miss the joke and just end up loathing the patronising idiot that wrote the documentation.

Inconsistency - Even at the drafting stage, you should ensure that all the elements used in your document are consistent. This applies as much to the 'tone' of the document as to the layout of it. Ensure you use consistent senses (first person, etc.) as well as page layout, pagination elements, headers and footers, and all other textual elements.

Proof read - By the end of creating a piece of technical documentation, you will probably be sick of the sight of it. That doesn't matter. What matters is what leaves your office or home, is accurate. To that end proof read the document throughout all it's drafts, and before it is distributed proof read it again, and again, and again. Never rely on spell checkers (they never work) and if you can avoid it, never rely solely on your own judgement. Get your document read by as many pairs of eyes as possible prior to distribution, after all, they could spot the one thing you have been missing throughout the creation process.

Conclusion / Shameless self promotion

Technical writing is not regardless of what you may think, an easy job. It requires expertise, patience and a very odd mixture of skills. Just like any other job, you can learn how to do it, but even that tuition will not necessarily make you any good at it. To be a good technical author, you have to be anal yet creative, focussed yet communicative, and a flexible expert. This, as you can probably imagine, is no simple task. Although you may think creating technical documents is easy, creating accurate, consistent and timely documentation to a high commercial standard is a highly challenging role. Regardless of your budget, in the long run it will provide significant ROI if you hire a specialist. After all, they will be able to do in days, what you tear your hair our attempting to accomplish in weeks if not months.

Fashion Tip: Don't Make These Fashion Mistakes

1. Wearing the Wrong Colors

To look your best wear clothing colors that will complement your skin. Wearing the wrong colors will make your skin appear sallow and lines and wrinkles will be more evident. The right colors will make you look more vibrant and healthy.

2. Wearing too much makeup

Too much makeup will make lines appear deeper and will create a harsh look. Keep makeup light for day and a little darker for evening. See a professional if you are unsure of makeup application techniques.

3. Wearing Clothes that are too small

Wearing clothes that fit too tightly will make you appear larger. Wearing clothes that do not suit your body type will make you appear larger. Buy clothes that suit your body type - not someone else's.

4. Chipped nail polish

The idea of nail polish is to make your nails appear nicer. Chipped polish just brings attention to poor grooming.

5. An old-fashioned hairstyle or messy hair

Your hairstyle creates a first impression. From your hairstyle people will assume your education level, status, age etc. This doesn't mean the judgments are correct - they happen instinctively. Make sure it doesn't happen to you. Visit your hairstylist regularly.

6. Messy Shoes or wrong shoes for your outfit

Take care of your shoes they complete your look. Also pay attention that your complement your outfit.

7. Roots that show

If you colour your hair make sure you keep it maintained regularly.

8. Bras and bra straps that show

When wearing sleeveless tops make sure you wear a racer back bra. Don't wear bras that fit too tightly or don't have good support.

9. Mismatched hose

Match your hose with your shoes or with your pants or skirt.

10. Wearing inappropriate clothes

When in a working environment make sure that your clothes are not flashy (unless you are in a creative field) do not wear short skirts, (more than 3 inches above the knee) sleeveless tops, plunging necklines, stilettos, too much jewelry, leather pants or skirts, or anything that shimmers.

Copyright 2004 Sheila Dicks

Some Great Methods to Promote Your Site

Even though your site has a beautiful design and high quality content, but if there is no visitor, your site is useless. If you are an online business person and there is no one visiting your site, you may end up in ruin. To avoid this terrible thing to happen, you need to promote your website. It should not be denied that site promotion is a little bit hard task to accomplish. But if you succeed, many benefits await you. Below are some excellent methods to promote your website.

Social Networking

These days, there are many social networking sites to help you market your website. One of the most popular sites is Facebook. This social media website has millions of users. You can create an account on Facebook and then start adding friends. You know, many small online businesses become huge businesses because of the help of Facebook. On Facebook, you can meet thousands of potential customers. Twitter is another popular social networking site that may also help you promote your website. These two sites do not charge you any fee.

Posting on Other Websites

Guest posting is one of the greatest methods to boost your traffic. You can start selecting some websites that are relevant to your website. The next step you should take is to contact the website owners or administrators to find out whether or not you can publish your articles there. After that, you need to write original and quality articles. These articles play a significant role in driving traffic to your site. That is why it is necessary for you to make relevant articles. You can put a link that lead people to your own site at the bottom of every article you publish.

Email Marketing

Many webmasters consider email marketing is one of the best methods in promoting websites. This action can lead you to gain many benefits if you do it correctly. It is not recommended to send many emails to one person. If you send too many emails to a person, you will be considered as a spammer.

What makes email marketing great is that you are allowed to build personal relationships with your customers. These relationships should be well-maintained. When your customers trust you, there is a big opportunity that they will buy your products and services.

It is true that there are more methods you can take to promote your website. But these three strategies are the most powerful methods to make your site popular.

3 Simple Rules For Your Next Sales Call

The other day I received a call from a telemarketer selling a website "starter kit" for small businesses. If you are reading this right now, then you undoubtedly know that I have a website. Normally, I would quickly get the telemarketer off the line so I could get back to showing people how to make more money. But this call got my attention because I thought that this might be a potential service that I could recommend to my clients. So I decided to listen to this sales pitch to evaluate the offering and the approach that the telemarketer used.

Well the rep started by going straight into a sales pitch. She was using the age-old technique of trying to complete her benefits-loaded-sales-pitch before I knew what hit me. This technique is very similar to television, radio, or print advertising where if you show your ad to enough people with a pulse, then you will eventually find a few people who actually need the service.

Instead of getting annoyed with the sales rep, I decided to have fun with the call. Once she was done with her somewhat lengthy pitch, I asked her "Do you have any idea what I even want?" Well of course, she did not because she had not asked me a single question. I could tell during her pitch that she was tense by the sound of her voice. So I started to ask her questions about the service. She answered my questions very well. I noticed by her voice that she was getting more relaxed and comfortable by my asking questions of her. I guessed that she likely was thinking that she had a buyer or a hot-prospect on the line.

Once I had asked enough questions, I told the rep that this service was not for me as I already have my own website (through the conversation, she never asked this critical, obvious question). I told her that I would keep her service in mind for clients that might need a website starter kit. I could tell that she was distressed. She tried a final closing attempt on me by pleading "Well, don't you want to at least try it out?" I said "No way - do you have any idea what a pain the a%$ changing web hosting services is?"

Lest you think of me as cruel for wasting this poor sales rep's time, I remind you that as buyers we do this to salespeople everyday when we consider making a purchase. Have you ever asked many questions of a salesperson only to go home, think over the decision, and then never buy the product? Many salespeople and entrepreneurs put up with this behavior from prospects because they exhibit this behavior themselves when making purchases.

QUESTION: Who was in control of the sales call? ANSWER: The prospect (me). QUESTION: Why didn't I buy? ANSWER: Because I had no pain that the service could fulfill.

If the seller had followed these 3 simple rules, she could have been on to the next suspect on her list, instead of wasting 20 minutes on a no-sale conversation:

Ask questions first to find a pain to solve. If no pain, then move one to the next suspect! Don't give away free consulting. Keep your leverage until you know that the prospect is likely to buy your product or service. When you find pain, leverage this to make the sale. People will pay a lot of money for the things that they really want.

Too many companies don't invest in the best for their sales-people. They expect you to be already trained in sales or a "natural". Well naturals aren't born, they are made. If your company isn't investing in you, then invest in yourself. People who truly make things happen, are willing to do whatever it takes to get what they want.

© 1999-2004 Shamus Brown, All Rights Reserved.

Why Weight Train During Pregnancy?

There was once a time that a pregnant woman was thought of as "fragile". Any form of exercise was strictly prohibited by doctors and feared by concerned fathers. We've now come to realize that a pregnant woman is capable of doing nearly everything that every other woman is capable of doing (and even most men).

It is now recommended that women participate in prenatal exercise programs because of the benefits during labor and delivery as well as the postnatal benefits to moms and babies.

Why Weight Train?

Women who weight train throughout their pregnancy benefit from less weight gain during pregnancy and return to their pre-pregnancy weight, strength, and flexibility levels faster than women who remain inactive or who only participate in cardio programs.

Weight training increases a woman's energy levels throughout her pregnancy and helps prevent loss of bone density postpartum.

The babies born to women who weight trained during their pregnancy are born with ideal birth weights. Prenatal weight training is the first step in ensuring that your child has a healthy start in life!

_______________________________________________________________________________________________________________

Decreased Risks Associated with Prenatal Weight Training:

o Decreases in the severity and frequency of low back pain during pregnancy

o Decreased risk of gestational diabetes

o Decreased risk of delivering post term or through caesarean delivery

o Fewer complications during delivery; including fetal distress

_______________________________________________________________________________________________________________

Pregnancy Precautions

Although not feeble, fragile, and frail, pregnant women should be aware of certain precautions that are unique to them and their bodies.

Be sure to consult your doctor before beginning an exercise program or continuing an exercise program after the first trimester. Your goal should be to simply maintain highest level of fitness while ensuring your safety and the safety of your baby.

Every muscle group should be targeted and the following should be emphasized: inner thigh, hamstrings, glutes, upper back, and shoulders.

Pregnant women should avoid lifting the amount of weight that they were capable of lifting pre-pregnancy. Be sure to use low resistance. StrollerFit classes utilize therabands and exertubes to provide the perfect balance of resistance and safety.

Use caution when stretching either before or after an exercise session. Joint laxity is increased during pregnancy due to the increased amounts of the hormones elastin and relaxin that are being produced. Joint laxity is the amount of movement the ligaments allow through the joint and during pregnancy the joints can be easily stressed or strained.

Movements to Avoid

o Avoid exercises that require bending from the hips

o Avoid exercises in the supine position after the first trimester due to increased pressure on the arteries surrounding the heart

o Avoid overhead lifting

o Avoid straining or holding the breath

Getting Started

Before beginning an exercise program or continuing an exercise program past the first trimester, be sure to consult your doctor. You may may want to join a group exercise program specializing in pre- and postnatal fitness such as StrollerFit or you may choose to exercise on your own. Many books are available to help guide you through exercise and pregnancy safely and effectively. A good place to start is 'Exercising Through Your Pregnancy" by James Clapp. Resistance bands and tubing can be purchased at your local sporting goods store or online at http://www.strollerfit.com.

Every woman hopes to have a healthy and safe pregnancy. Through prenatal weight training you can increase the chances that both you and your child remain healthy and safe though pregnancy, labor, and delivery!

_______________________________________________________________________________________________________________

It is recommended that women with the following conditions DO NOT EXERCISE: Consult your doctor!

o Pregnancy induced high blood pressure

o Pre-term rupture of the membrane

o Pre-term labor during the prior or current pregnancy

o Incompetent cervix

o Persistent second to third trimester bleeding

o Intrauterine growth retardation

o Joint laxity due to increased amounts of elastin and relaxin

o Increased basal metabolic temperature

_______________________________________________________________________________________________________________

References:

1. Brown LE. Strength and Conditioning Journal. 2003;24:53-54.

2. Clapp JF. Journal of Pediatrics. 1996;129(6):856-863.

3. Dumas GA, et al. Clinical Biomechanics. 1995;10(2):98-103.

4. Ezmerli NM. Prim Care Update Ob/Gyn. 2000;7: 260-265.

5. Howley ET, Franks BD. Health Fitness Instructors Handbook (3rd edition). Human Kinetics. Champaign, IL. 1997;358-360.

6. Kenney WL, et al. ACSM's Guidelines for Exercise Testing and Prescription (5th edition). Williams and Wilkins. Media, PA. 1995; 235-239.

7. Mottola M, Wolfe L. Forty Ninth Annual Meeting of the ACSM, St. Louis, Missouri, May 2002.

8. Schoenfeld B. American Fitness. 2000;3:26-29.

9. Safran L. Pure Power. 2003;1:44-49,53-54.

Learning the Basics of Estate Planning

Like many legal tools, estate planning can seem like a mystery to most people. But when used properly, it can be a very valuable tool for people from all walks of life. You don't need to have a huge estate or billions of dollars in the bank to benefit from a well-made estate plan. So here I've decided to write about some of the basic things you'll need to know about wills, trusts, and the rest of the gang. Hopefully, this will give you a clearer idea of what it's all about and how you can use it to your advantage.

Let's start with some of the most basic questions about this legal invention.

What is Estate Planning?

Estate planning refers to the process of establishing arrangements for the management and disposal of your properties in anticipation of death or disability. It employs a number of devices, including wills, trusts, and powers of attorney - all of which are used to give you some degree of control over decisions that others might make involving your estate or your medical treatment in instances wherein you are no longer capable of making those decisions yourself.

What do I need to do?

There are some differences between states when it comes to the devices that you may use for your estate plan. In California, for example, you can use what is called an advance health care directive which will outline your instructions for your future health care. Other states, on the other hand, may use a "living will" in place of an advance health care directive.

Each device needs to conform to specific legal requirements that are set by each state, and it's absolutely crucial to comply with such requirements otherwise your will or other estate planning device might be considered as invalid. Because of the many differences and requirements, it's very important, therefore, to get quality legal assistance in the preparation of your will or living trust.

When should I start?

A number of people mistakenly believe that they only need to plan their estate when they're already approaching old age or have been diagnosed with a serious illness. The truth is that it's never too early to start building your estate plan. Many unforeseen events such as disasters and accidents can happen at any time, and it's best to have an estate plan as early as possible. This is especially true when you already have young children and other loved ones depending on you for support.

At the end of the day, estate planning is vital for your own peace of mind. A well-built estate plan will give you the assurance that your loved ones will be properly supported should anything happen to you. It will also help you ensure that decisions regarding your property and your health will be made in accordance with your own wishes and plans.


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